3 Hidden Marketing Tips to Boost Your Home Service Business
When it comes to growing a home service business, most marketing agencies will tell you the same generic strategies—run some ads, post on social media, and optimize your website. But what about the advanced tactics that truly give you an edge over the competition?
After diving deep into some expert-level strategies, we’ve uncovered three powerful tips most companies won’t share with you—but they can make a massive impact on your business. Let’s break them down:
1️⃣ Create Location-Specific Landing Pages on Your Website
Most home service businesses make the mistake of having a single “Services” page for all their offerings. But if you want to dominate search results in multiple areas, you need individual landing pages for each location you serve.
For example, instead of just having a generic “AC Repair” page, create dedicated pages like:
Mesa AC Repair
Scottsdale Pest Control
Tempe Plumbing Services
Each page should include localized content, such as testimonials from customers in that area, specific services tailored to the location, and keywords targeting the city’s name. This significantly improves your chances of ranking higher in Google’s local search results and reaching customers searching for services in their area.
2️⃣ Run Google Ads on Competitors' Business Names
One of the most underrated yet effective PPC strategies is running Google Ads targeting your competitors’ business names. Here’s why it works:
When someone searches for your competitor, your ad appears alongside their organic listing.
This gives you a prime opportunity to capture potential customers before they even visit your competitor’s website.
You can highlight a unique selling point—such as better pricing, faster service, or a special promotion—to entice users to choose you instead.
💡 Pro Tip: Avoid using competitors’ names in your ad copy, as this violates Google’s policies. Instead, focus on compelling offers that make your business stand out.
3️⃣ Use Retargeting Ads to Offer Seasonal Discounts
Most companies run generic retargeting ads, reminding past visitors to return to their website. But here’s a more effective approach: Use retargeting ads to offer seasonal promotions based on the services they previously viewed.
For example:
In fall, run ads like: “Haven’t serviced your heater yet? Get 20% off before winter hits!”
In spring, target pest control customers with: “Mosquito season is coming—book your treatment now and save 15%!”
By making your retargeting ads timely and relevant, you increase the likelihood of conversion while keeping your brand top of mind.
Final Thoughts
These three strategies—location-specific landing pages, competitor-targeted Google Ads, and seasonal retargeting offers—are powerful ways to get ahead in the competitive home service industry.
If you’re ready to take your digital marketing to the next level, Digital Marketing Phoenix can help you implement these tactics for maximum ROI. Contact us today to get started!
🚀 Want more expert marketing tips? Follow our blog for advanced strategies tailored for home service businesses!
