How to Use Social Media for SEO and Rank Higher on Google

Feb 25

Why Social Media Matters for SEO

Many business owners have no idea that TikTok, Instagram Reels, and YouTube Shorts can actually help them rank on Google. That means free exposure for your business if you use the right strategy. If you’re not leveraging short-form video content to boost your search rankings, you’re leaving money on the table. As a leading marketing agency in Phoenix, Arizona, we help businesses tap into this overlooked SEO goldmine.

Instead of just talking about it, we’re breaking down a real strategy that you can implement today to get in front of more customers without spending a dime on ads.

Example: HVAC Company Ranking for "Why Is My AC Leaking?"

Here’s how an HVAC company can use this method to rank for a common search query like: “Why is my AC leaking?”

1️⃣ Find a Question People Are Searching for on Google

Before creating content, you need to know what potential customers are actively searching for.

🔍 How to find these questions:

Start typing a service-related question in Google (e.g., “Why is my AC leaking?”) and look at Google’s autocomplete suggestions.
Check the “People Also Ask” section on Google.
Use free tools like AnswerThePublic or Google Trends to find trending search terms.

If thousands of people are searching for a question each month, that’s your content idea!

2️⃣ Create a Quick, Engaging Video (Under 60 Seconds)

Once you have your topic, create a short, engaging video. Your video should follow this structure:

🎥 Start with a Hook:

Example: “If your AC is leaking, here’s what to check before calling a technician.”

🔧 Provide a Quick Tip:

Show a simple troubleshooting tip, such as checking the drain line for clogs or inspecting the air filter.

📣 Call to Action:

Example: “Follow for more home maintenance tips!”
Encourage viewers to comment, ask questions, or visit your website.

3️⃣ Optimize Your Video for Google Search

To make sure your video ranks on Google, follow these SEO best practices:

✅ Use Keywords in Your Caption

Example: “Here’s why your AC is leaking and what to do about it. #ACRepair #HVACService”

✅ Add On-Screen Text with the Main Keyword

Google scans video text, so include the search term in captions.

✅ Say the Keyword Out Loud in Your Video

Google uses voice recognition, so saying “Why is my AC leaking?” boosts your ranking.

✅ Use Relevant Hashtags

#HVACTips #HomeMaintenance #PhoenixHVAC #ACRepair

✅ Include Your Location

“Serving Phoenix, Scottsdale, and surrounding areas.”

4️⃣ Post on TikTok, Instagram Reels, & YouTube Shorts

Google indexes TikTok videos, Instagram Reels, and YouTube Shorts—meaning your content can show up in search results.

📍 Where to Post:

TikTok (high engagement, viral potential)
Instagram Reels (great for local businesses with strong visual appeal)
YouTube Shorts (Google prioritizes YouTube content in search results)

🚀 No excuses—upload the same video to all three platforms to maximize reach.

5️⃣ Engage & Drive More Traffic

After posting, engagement is key to boosting your ranking. Here’s how:

🔥 Reply to Comments with Video Responses

If someone asks, “What if the AC is leaking from the inside?”—make another video response.

🔥 Share Your Video in Local Facebook Groups & Reddit Threads

Answer HVAC-related questions with your video link.

🔥 Send the Video to Your Customers

If a client asks a common question, send them the video instead of typing a long response. This builds trust and authority.

Why This Works for SEO

✅ Google LOVES Video Content – Users spend more time watching videos, signaling high engagement to Google.

✅ It’s an Easy Way to Get Local Leads – By adding location details, local customers are more likely to find your business.

✅ You’re Beating Competitors Who Aren’t Doing This – Most home service businesses aren’t leveraging social media for SEO, giving you a huge competitive edge.

Final Thoughts

If you’re not using TikTok, Instagram Reels, or YouTube Shorts for SEO, you’re missing out on free exposure and leads. Social media isn’t just for engagement—it’s a powerful SEO tool when used correctly.

At Fanntastic Media, a top marketing agency in Phoenix, Arizona, we specialize in helping home service businesses dominate their local market through cutting-edge digital marketing strategies.

💡 Want us to help you implement this strategy? Contact us today to start ranking higher and getting more local leads!