Proven Marketing Strategies for Charity’s Plumbing Solution | Drive More Leads Today
Why Your Plumbing Business Needs a Content Strategy
Our plumbing client just had a post go viral with over 250k views, bringing in 156 targeted followers—not just random likes, but real potential customers.
Too many home service businesses post on social media just to check the box, but without a clear strategy, it’s like throwing darts in the dark. If you’re not thinking about who you’re talking to, where they’re seeing it, and how it leads to a sale, you’re wasting time and missing out on potential revenue.
The Secret Behind This Viral Post
For this post, we focused on content that actually connects with homeowners—not just pretty pictures, but something that made people stop, engage, and share. The result? A flood of engagement and a highly targeted audience we can now retarget with ads at a lower cost.
Here’s why this approach works: ✅ More Engagement = Cheaper Ads: Facebook prioritizes content that gets engagement, making your ad spend go further. ✅ Cheaper Ads = More Leads: When you retarget engaged users, the conversion cost drops significantly. ✅ More Leads = More Jobs Booked: Strategic content directly impacts your bottom line.
Stop Posting Without a Plan
A plumbing company’s social media strategy should do more than just exist—it should attract, engage, and convert potential customers. Here’s how to make your content work for you:
✔ Identify Your Ideal Customer: Are you talking to homeowners, landlords, or property managers? Your message should speak directly to their needs. ✔ Create Content That Stops the Scroll: People don’t engage with generic content. Use industry insights, humor, or homeowner pain points to grab attention. ✔ Leverage Engagement for Better Ads: Once a post gains traction, retarget that engaged audience with ads, reducing costs and increasing conversion rates.
Let’s Fix Your Content Strategy 🚀
If you’re just posting without a plan, you’re leaving money on the table. The right content strategy can generate more leads, lower ad costs, and increase booked jobs—all without wasting ad spend on the wrong audience.
Are you ready to turn your plumbing company’s social media into a lead-generating machine? Let’s make it happen. 💰
